Friday, November 26, 2010

HMW Buys Itchy Metal, Signs New Artist & Launches Label

“We confirm a full buy-out of Las Vegas based, Itchy Metal Entertainment after a year of close evaluation,” states Harley Cantrell, Chief Marketing Officer for Heavy Metal-World.

Heavy Metal-World is a new media agency based in Los Angeles, CA comprised of industry experts and developed in early 2008 as an innovative way to market, manage, promote and distribute new media and independent music by leveraging emerging platforms and partners. HMW set out to find a “secret recipe for success” amongst indie outfits. After much exploration within traditional record label marketing environments, the company took an interest in Itchy Metal Entertainment after a recommendation to investigate the increasing success of the band “Control the Chaos” by an industry tastemaker.

“What we found was a fascinating story. Itchy Metal was able to take four teenagers from obscurity to notoriety in less than 48 months.  Their team made a sudden impact and the industry took notice. They’ve accomplished some very unique things as an independent and we became very intrigued by their formula,” added HMW’s company rep. “We felt this aligned with the new models we’ve been researching and considered IME a very solid investment.”

Established in 2008, Vegas-based Itchy Metal Entertainment is led by Ed Fassio, a tech veteran with over 20 years of professional experience helping break service and revenue records at companies like Adobe Systems, Microsoft Corporation and Apple Computer. “It started out with the simple, self-realization that if I could contribute to the massive success of some of the largest companies in the world, then I should be able to do the same for my own projects. The next day, IME was born,” explains Fassio.

Initially a PR company, Fassio began expanding the capabilities of Itchy Metal Entertainment to support and accelerate the growth of the family music project “Control the Chaos” a young, heavy metal band with notable momentum across the west coast indie music scene.

“Everyone knows that CTC is a literal family. They are all brothers and we all live together. Angie and I spend all of our time with the boys and along with a ton of blessings, that’s some of the magic that makes it all work,” says Fassio.

But Itchy Metal Entertainment quickly became more than just a promo resource. As the band grew, so did the possibilities for IME. “We needed things, we needed more. With big dreams and limited resources, we learned to do everything ourselves. All the artist dev, promoting, booking and merchandising, even the recording and internet strategy, and the tour – it was all from our own resources and relationships. We have an incredible team,” said Angelica Hyder, co-manager of Control the Chaos.

“The terms are confidential, but I can say that we’re extremely pleased with the proposal,” says Fassio. 

He continues: “My intention is to remain in an executive capacity post-acquisition and transition the primary management duties of CTC. There are a lot of moving parts. IME will extend the capabilities of a traditional record label by leveraging new, developing platforms allowing us to take full advantage of the digital marketplace. I’m also extremely proud to announce that “Control the Chaos” will be the first heavy metal artist signed to HMW. Right now, we are actively scouting unique talent for new projects – and not just metal. Heavy Metal World will concentrate on a more aggressive catalog, while Itchy Metal will re-brand into IME Records, serving all genres.”

IME plans to concentrate on the artist development, artist relations, talent scouting and management aspects of the business. HMW will focus attention on promotion, marketing, distribution and merchandising channels. The combined entity will continue to explore new product and service models along with seeking out additional partnerships to enhance and expand resources and offerings.


Monday, November 22, 2010

HMW Artist "Control the Chaos" Releases 2nd Full-length DVD - The Village Sessions


As they expand their world-wide marketing and merchandising footprint, Vegas Molten-Metal band, "Control the Chaos" is proud to announce their second, full-length DVD release entitled "Control the Chaos: The Village Sessions", featuring exclusive footage from their milestone recording session at LA’s Village Studios and the band’s first national tour.

The DVD will be released to distribution via New Media agency Heavy Metal-World. It will also be marketed via the band's official website and social media pages.  Included on the disc is a candid perspective from each member on their summer 2010 experience, musical influences and the key components of their early success. Bonus scenes on the full documentary feature in-depth discussion on the impact producer Dave Hampton has had on the band’s momentum and sound, along with additional interviews with the band’s management team.

A MUST-HAVE collector's item for fans of this up and coming young metal machine and their Vegas Molten-Metal sound! A shortened preview of the documentary can be viewed here:

The disc is available for immediate purchase by visiting:
http://bit.ly/CTCVillageDoc

About Control the Chaos:
Young rockers “Control the Chaos” have built an incredible resume which helped skyrocket them to one of the most recognizable names and respected bands within the Vegas metal music scene.

With dedication and an incessant appetite for success, the youngsters held a rapid-fire performance schedule surpassing 200+ shows, self-managing a national tour, securing business sponsorships and winning 2 People's Choice awards for Las Vegas' Best Young Band- all while still attending high school.

So ambitious was the band’s strategic marketing efforts, that by mid-year CTC proudly commanded one of the most coveted achievements in today’s technology driven marketplace: the #1 search return on Google for best young metal band west coast and continues to develop as the internet’s beloved face of adolescent heaviness.

About Heavy Metal-World:
Heavy Metal-World is a new media agency HQ’ed in Los Angeles, CA comprised of industry experts and developed in early 2008 as an innovative way to market, manage, promote and distribute new media and independent music by leveraging emerging platforms and partners.

About Itchy Metal Entertainment:
Recently acquired by Heavy Metal-World, Inc. Itchy Metal Entertainment is a Las Vegas, NV - based music production company. IME specializes in artist development, talent scouting, music recording, producing and distribution as well as internet marketing campaigns and strategies – aka “IME Records”.
 

Wednesday, November 17, 2010

"Collapsed Veins" by Control the Chaos

One of my favorite CTC songs that has yet to be released. It's a haunting reflection of time wasted on pointless arguments, disagreements and estrangement.

CONTROL THE CHAOS – “Collapsed Veins”
©2010 Itchy Metal Entertainment

How can I forget the faded leaves of fall?
Fires cross the table
While things are growing old
In the afterlife I drowned
Deep beneath your lake
Giving up my spirit, while taking on my fate
How can I believe those things you said to me?
Using up my feelings, like winds through empty trees
If we take this world for granted how selfish we would be
To think that all creation was made for you and me
Consuming all the grace, staring at your face
Peeling back the outside skin, a picture of disgrace
But you yourself had said it
These veins have all grown cold
There’s nothing more to turn to
There’s nothing left that’s gold…



Sunday, November 14, 2010

OMG, Hide the Kids!! Satan is Here!!!!


So CTC played a party last night in Los Angeles- South Gate to be specific. It was a couple hundred people, private venue for a sweet 16. It kind of resembled the MTV show, except instead of a rapper coming on stage in between the DJ set, the live music of choice was Heavy Metal. We were happy to do it because the birthday girl and hosts of the party are family, and also happen to be huge fans.

This is interesting for the following reasons:
  • Traditional birthdays in South Gate are usually accompanied by a DJ and a live band performing Mexican music. But not this time.
  • Since the majority of the party was teenagers, they were able to express their music preference – which was majority interest in Metal.
  • Heavy Metal is making an aggressive move into popular culture, indicative of our presence during a birthday party. This could be promising.
Now, here’s where it gets interesting…

For those not familiar with South Gate, it’s a city right in between Lynnwood, CA and it’s more famous sister-city Compton, CA (thanks NWA). Corporate America hasn’t tainted it. You’ll still find boulevards of private businesses up and down main-street. It’s a small journey to find anything like Wal-Mart or Costco. Even the local record store (Yuri’s) is still privately owned and awesomely independent.

It’s a loud city. On any given weekend, and sometimes weekdays you can hear parties going off for blocks. DJs spin in backyards from dusk ‘til dawn and you can usually find traditional bandas going for even longer. And when live entertainment isn’t an option, car stereos pump the jams through subs and tweets, doors open and people partying. The city is ALIVE and even though some outer areas can get a little rough, all-in-all it’s pretty cool in South Gate.

It’s a mostly hispanic neighborhood, but there are blacks, whites and a few asian residents sprinkled around. It’s very community-driven. Neighbors smile at each other, wave as they journey to-and-from work, school, church and whatever. Ice cream trucks with screaming children running down the sidewalks. There’s definitely a police presence, but unless something’s on fire or you fit a criminal profile they don’t bother anyone. You’ll find cop cars driving past party after party and usually not so much as a glance happens.

Might seem like an inviting place for a band right? Well, yes – unless that band happens to play Heavy Metal.
In a city built on volume, we find ourselves regularly doing battle with bullshit. Even casual jams at private residences cause drama. The first heavy riff that comes through the amps and cops are already at the door. “You’re too loud, we can hear you for blocks,” is the standard complaint. We’ve even heard, “Hey, I like your kind of music but the rest of the neighborhood is complaining so you have to shut it down.” All the while, we can hear techno, hip-hop and Tex-Mex blaring throughout the surrounding air. We point at the house across the street in protest; the cops shrug and tell us we’ve been warned. Like I said: bullshit.

Last night was the icing on the cake. The party was paid for in full. The venue owners were informed of the intention to have a DJ which would play dance, traditional and requests. They also were informed way in advance that there would be a young, rock band playing for about 30-40 minutes in direct honor of the birthday girl. Maybe they didn’t realize that it was going to be a “Metal” band. Who cares? Is that really any of their business??

Well, we should’ve prepared ourselves when we saw the initial reactions during set-up and sound-check. Eyes opened wide. A few people stared at us and whispered disapproving comments to each other. Some covered their ears as if a few guitar chords (to check line levels) were causing them some type of excruciating pain. We even saw some grab their kids as if the devil himself might snatch them up.

To be fair to the audience, it was only a few random folks seemingly “shocked” that we were there. Hell, it was only sound-check so we paid it no mind. But little did we know that our biggest critics, and the most disturbed by our presence was the venue owners and their security team.

Here’s what happened next: Everything was going well. The party was in full swing. The music was pumping, people were dancing. Then, it came time for CTC to take the stage and the place literally went nuts. People of all ages started screaming and pumping their fists in the air. Hundreds ran to the front of the stage to prepare for the show and we were met with huge smiles and cheers of anticipation. Smoke slowly filled the stage, the lights began to flash and CTC exploded into their set – and it was freaking awesome.

The hired camera crew was wild with excitement. They were running around trying to capture as many angles as possible without getting in the way of the performance. People were singing along to the originals and the covers and for the first few songs, things were phenomenal.

Then, all of the sudden – without warning, the power was cut. Not a fuse blown, not an overload on the circuits. The power was intentionally shut off. Well, by this time the room was already in a frenzy so instead of stopping, the band continued leading the crowd into an acapella sing-along with just the drums intact. The absence of electricity didn’t stop a damn thing. In fact, it pissed us off to the point that we had to deliver even more energy to the crowd and they responded with equal intensity, voices and screams. In all actuality, the venue’s little stunt back-fired. The audience actually enjoyed helping us finish the set. They became a direct part of the performance and the final drum solo was so dramatic that by the time it all ended you would’ve thought a volcano had exploded (go Leo!!). Heavy Metal indeed!!

Of course, the venue was not pleased. These jerks had the nerve to accept payment and then interject their own personal belief system into the equation without negotiating some type of refund for the disruption. And here’s our point: Why are people so scared of Heavy Metal?? And more importantly: What gives them the right to impose their opinions in an environment that was rented for the purpose of doing our own thing???

Directly after the power returned, the DJ began spinning some rap music; controversial and suggestive lyrics galore (no dis to rap, we’re big fans of it). But it’s interesting how that didn’t seem to offend the self-righteous. In fact, they were pleased that our portion of the show was now “over”. In their minds the little demons were done. They successfully stopped Satan and the children were safe again.

Being professional, we dismantled our equipment, packed up and returned to enjoy the rest of the party. And it was a GREAT party. Everyone, minus the fearful had a wonderful time.

Does any of this discourage us? Not at all. In fact it propels us. All opposition and challenge tends to fuel us. You see, once upon a time in this country people were scared of others because of the color of their skin. People feared each other because we spoke different languages. Way back, folks were persecuted and even killed for having different beliefs and opinions. Oh wait a minute… that shit still happens today.

Look - we’re just a band, doing what we love. Harming no one. Entertaining all that we can, as much as we can. We love what we do. And in everything we do, we thank GOD for the blessings that enable us. For anyone that doesn’t like or can’t understand us or our music, you are absolutely entitled to your own opinions. Just know that if you ever try to impose or intrude on our space we will respond every time. We will play. We will finish the show. We will keep rocking and we’ll enjoy every freaking second that it bothers you, that it upsets you and that it scares you. Nothing can stop the METAL and nothing will ever stop CTC. Believe in that, assholes.

South Gate, we love you. Thanks for rocking with us last night and ALWAYS Keep bangin’ - and HAPPY FREAKIN' BIRTHDAY JAZ!!!

-CTC